Last updated on February 15th, 2018 at 08:40 pm
Blot footers are THE most neglected section on most blogs.
While menus are most often done wrong, blog footer content is generally just left to languish. They’re not so much done wrong, they’re just not done at all.
Like your sidebar, your footer shows up on every page of your blog. This is prime real estate. So, let’s discuss the right way to design your blog footer content.
And don’t miss the 10 examples of beautifully designed blog footers that I’ve included at the end of this post. They’re my favorite blog footers of all time. Yes, I have favorite blog footers. Deal with it. 😉
What is a blog footer, in the first place?
Like your blog header/menu and sidebar, a footer is a website element that is displayed on every (or at least most) pages of your website. It is located at the very bottom of your website pages.
Common blog footer content includes a copyright notice, a design credit, a menu, and social icons. Full width Instagram feed displays are also popular right now. It’s also common to see an email list signup form placed in the footer. (See our site footer as an example!).
Prime Real Estate
I’m a big believer in making every inch of your blog WORK. Every widget, every link, every section should have purpose. The purpose of each element should be to promote your blog goals.
RELATED POST: Find Your Blog Purpose and Goals
Because, like the menu/header and sidebar, the footer is on so many pages and visitors are likely to see it over and over and over again, this is a really important piece of your site to optimize. Your blog footer content should be carefully selected and designed, not just thrown up there because you needed to add something there.
Blog Footer Layouts
In the past, blog footer layouts were pretty standard with not much flexibility. But pre-made blog themes and templates are now offering a lot more options when it comes to footer layout design.
And don’t be afraid to Google and try out a tutorial to “enhance” the layout of your blog footer! Just maybe do it on your test blog…what, you don’t have a test blog? Get one, ASAP.
RELATED POST: Save Your Sanity, Use a Staging Site for your blog
Anyway, layout options include full width or columned, widgetized areas. This means you can customize your footer with widgets and Make. It. Work.
Some designs (like some of ours) even combine footer ares with columns AND full width sections for great flexibility.
A Few Blog Footer Content Rules
You guys know I like me some rules. Or guidelines, really, to help keep your design on track.
Like your sidebar, you don’t just want to stuff your footer full of every widget you can think of.
RELATED POST: How to Pick the Best Sidebar Widgets for Your Blog
My Rule of Thumb: 1-4 widgets or elements in your footer.
When you start adding too much stuff, it just gets cluttered. And then you lose the signal strength from those elements. Visitors develop “ad blindness” towards your footer and it’s just a blob of stuff at the bottom of the page they don’t pay any attention to.
Your blog likely has a few goals. Like grow your email list, keep readers reading and growing your social media following. Always keep these in mind when designing your footer.
Using a variety of elements to address each of your goals is always a good approach. Don’t just stuff your footer with every social media feed widget or every icon you can add.
If you have an Instagram feed, make sure that social network is a major part of your social media strategy and that you’re active on that network. An email list subscription form and a Popular Posts widget will be a great compliment to your social media feed widget.
Footer Menus – A Must!
Since I am a menu minimalist, this means getting creative with other places to add useful navigation for your readers.
RELATED POST: The Right Way to Organize Blog Menus
Footer menus can be vertical or horizontal. A horizontal menu across the top or bottom of the footer looks great. Vertical menus can be placed in a column alongside other elements.
Of course, don’t overdo the footer links. I see sites that have 4 menu columns of 5-6 links each. That’s 20+ menu links. Too many! Keep it simple and display a dozen or less footer menu links.
Suggested Blog Footer Content
Like your sidebar, you can add nearly anything to your footer. Here are some suggestions for elements to add to your footer.
It’s a Must-Have
- Copyright notice
- Footer menu
- Social icons
Ok, let’s talk about these elements a bit.
A copyright notice is really a must. Also the menu (already discussed). I prefer to place social icons in the footer rather than the menu bar/header.
Well, one blogging expert called social icons “candy-colored exit buttons”. These icons encourage visitors to LEAVE YOUR SITE. Yes, you can have them open in a new tab and hopefully they will follow you on social media and become a loyal follower. But why take the risk?
Placing the social icons in the sidebar and footer will allow time for your visitors to pursue your content and hopefully become engaged enough to stick around. Don’t encourage them to leave your site right off the bat before they’ve had a chance to scroll down.
Build Community & Trust
In my sidebar posts, I talked about the purpose of different kinds of widgets. Some widgets help your visitors “connect” with you and build trust. The following widget are great for this purpose and can definitely have a place in a footer:
- About/Profile widget
- Recent Comments widget
Build Social Media Following
There’s no denying that social media can help you grow your blog. There are different kinds of blog footer content that can help you grow your social media followers.
As a general rule, stick to 1-2 of these widgets in the footer. Choose your most important/active network.
Examples of widgets include:
- Social media icons
- Facebook Like widget
- Bloglovin’ follow widget
- Pinterest feed widget
- Instagram feed widget
- Twitter timeline widget
Increase Page Views
You want your visitors to stick around. Adding widgets that help them discover more of your great blog content is one way to do this. Some great widgets for your footer to help increase page views include:
- Search widget
- Category widget
- Archive widget
- Tag Cloud widget
- Popular Post widget
- Recent Posts widget
- Featured Post widget
I like to place my Popular Posts widget at the bottom of the sidebar. But the footer is also a great place for this widget.
Grow Your Email List
It may take a visitor up to 20 exposures to a Call-to-Action for them to click where you want them to. If you want to seriously grow your email list, adding your subscribe form in a few places (without being totally annoying and SPAMMY) can help your list really grow.
Monetize Your Blog
Who doesn’t want to make money from their blog? Raise your hands. Yup, just what I thought.
A footer can be a great place for:
- An ad (note I said 1 ad)
- Popular Products widget
- Recent Products Widget
- Affiliate network ad widgets
- Featured Product widgets
- Product CTA widgets
Pick the best combination of widgets for YOUR blog and you’ll be maximizing your blog footer content.
Don’t forget to periodically reassess your blog footer content to make sure it still works to further your blog’s purpose and goals!
Check out my Top 10 Favorite Blog Footers of all time below!
Minimal, yet stylish, this footer is on point. Contact info, link to an email list signup form, social icons and a copyright, this pretty-in-pink footer is just perfect. I love the grid style that keeps it so organized.
2. Fig & Thyme
You guys already know I’m a huge fan of this minimal food blog design by White Oak Creative. I love this design right down to the footer. Instagram, category widget, subscribe form and simple social network links. This is a great combination of full width and column footer areas.
3. Love Taza
This footer is a lot different than most. A copyright notice plus an attractive grid of their most recent videos from YouTube. This footer has purpose and focus.
The footer at Heartbeet Kitchen includes a number of elements in a minimal, uncluttered design: ad, Instagram feed, social icons, copyright notice, footer menu and design credit. That’s a lot but it doesn’t feel cluttered at all.
Another great example of a focused footer. Instagram feed, a few menu links plus some social icons. Minimalism at its best and most purposeful.
Boxwood Avenue is a minimal blog done really well. The footer is a bit “tall” for my taste but the use of white space keeps it clean. Instagram, email signup, about widget, categories, social icons, a search and a menu. Wow. Lot’s of stuff but still feels uncluttered.
7. Amelia Liana
The design of this blog is bold and bright. The footer fits perfectly with a couple of Feature widgets, an Instagram feed, credits and social media icons.
This footer focuses on social media plus helping readers find more content. Great use of columns with a vertical menu plus some nice image boxes to link to important links.
This blog footer demonstrates how you can monetize your footer. An affiliate “shop my favorites” slider right above the Instagram Feed is a great way to add a pretty, simple “ad”. Throw in a simple subscribe form, credits and a footer menu and this footer is working it.
I really heart the unique design of this blog. The footer keeps the love going. Uncluttered and perfect with an Instagram feed, email signup for, back to top button, social icons and a link to the disclosure page atop the copyright and design credits. Awesome.
Sum It Up
Don’t let your blog footer content languish. Maximize every inch of your blog, including your footer, with the right choice of widgets and elements.