So you have your checklist done. You’ve got your services and products listed, you have a website created, and you have clearly informed your audience about who you are and why people should engage with you.
However, if you are like a ton of other small businesses and entrepreneurs, getting your website visible in Google and attracting visitors to your website is not as easy as anticipated.
And as the internet matures, competing websites are after that same volume of traffic that you covert and the time to start learning how to get your website seen on Google becomes critical indeed. You are not alone.
There are many strategies for optimizing and creating an unfair advantage over others on Google and knowing a bit of SEO will help. Over the course of this article, we will help you understand what it is that is needed to not only be pleasing to Google and receive its numerous benefits but also be pleasing to your visitors. After all, they are the ones with their credit cards in hand ready to buy what is on offer. So let’s get started.
Clear Call to Actions
We will start with the very basics. Take a good look at your website. The layout must be clean and free from distraction.
If you were to blink for a second, would your eyes divert to a clear, call to action? A large submit button for a newsletter or a buy now button for a product.
Just what message does your website initiate upon looking at first glance? You would be surprised to know that not everyone stops to read your content. At least not at first. A short, snappy and sharp description corresponding with a clear call to action can at least hold a visitors attention enough to guide them through the rest of your website.
Grabbing your visitors attention is the most important aspect you need to grasp. If in doubt, ask a good friend to take a 10-second look and ask them what they noticed.
Knowing Your Unique Selling Point
Most small businesses and even larger ones compete in the same field as others. There are not many new inventions, and when there are, they are quickly modified and duplicated.
But you may be surprised that you can find a Unique Selling Point, a USP to differentiate between you and a competitor. Do not be fooled that you have to compete on price. This is probably the worst and most offending predicament to find yourself in. You can, however, offer loyalty bonuses, special discounts, exclusive bundles, a FREE purchase, a better material, a more durable material, a specialized or unique material, etc.. You catch our drift. Find your product or service USP, and you are onto a winner.
A Content Strategy and Knowing A Bit Of SEO Will Help
You may have come across many websites touting the benefits of SEO and FREE traffic from Google. This is all possible and with careful planning and a robust content strategy you can absolutely go for gold. By using Google’s own keyword tool, you can find the keywords that you can create content around and start attracting the traffic.
SEO can be quite complex at first, but essentially, you just need to sprinkle a couple of keywords in your content as naturally as possible, making sure that not only Google uses and utilizes it but your readers can enjoy the benefits too and engage with your site.
Adding clear call to action buttons in this content can maximize leads and sales too so feel free to add them. Many larger sites you see on the internet also use these exact same tactics and heavily rely on them for exposure to their brand. If anything, we would recommend you learn a little more about SEO.
As a final side note, we have explored just a few ways to identify how to get seen on Google and we have explained numerous and robust ways to do that. We understand that visibility on Google is important for many small businesses and that promoting products and services takes a lot of time and effort. We do encourage you to find out more about SEO as knowing a bit of SEO will help you achieve your end goals, and that is to gain as many leads and sales as possible. Reach out to the small business community, get in touch with the blogging community and share your stories.