For a while now, I’ve wanted to create an easy-to-use WordPress theme for Infopreneurs and bloggers who want to focus on building their email list. I actually plan on building a couple of these style themes because I see a real need in the market for them.
I’ve gotten quite a few requests from customers who want to build a site similar to our site here. Our other themes were built for a more “classic” blog style. But now we have the answer to that request.
Meet Bel Canto, a WordPress Genesis theme built just for Infopreneurs and List Builders.
Now, the theme isn’t quite ready yet. Well, the theme itself is done but I’m still putting together the documentation (with videos this time!) and demo landing page.
But I’m sharing a sneak peek at the 3 demo sites I’ve created for this awesome new theme.
But First, A Few Details
This theme is a bit different design-wise than our past themes as it is built for a different focus.
Bel Canto was built for Infopreneurs who want to build their email list plus sell courses, ebooks and other digital products or services.
Here are some of the new features that are unique to Bel Canto:
Hero Blog & Home Headers with Call-To-Action
Lots of bloggers are replacing their sliders with hero headers right now (we did!). The only problem I have is with hero images that don’t do anything.
Image-driven wed design is supposed to be big for 2017. Beautiful images are appealing and a picture can say 1000 words.
But if your entire Above the Fold are is taken up by an image that doesn’t do anything or go anywhere, this is wasted real estate. Really valuable real estate.
If you’ve been checking out my Blogging Tips, you’ll know I’m obsessed with making sure you make every part of your blog design be functional and work for it’s keep.
So, for Bel Canto, I created a really easy to set up Hero area with lots of options:
- Different hero area for Home Page vs. Blog page
- 3 hero layout options – choose button style, newsletter form style or add ANY widget you’d like
- Blog hero can be displayed just on main blog page or also on single posts as well
- Easily customize overlay location with 9 location options (center middle, right middle, left bottom, etc.)
You’ll be able to make your hero headers WORK.
Oh, and you can still use the Genesis Responsive Slider if you’d like a full screen slider instead of a hero area. Cause that’s how I roll.
A Bunch of New Widgets
I get really annoyed when I can’t find a plugin widget that works the right way with my theme. Then I have to build the code manually. So, I built some custom widgets just for Bel Canto:
- Call-to-Action icon box widget with image/icon
- Call-to-Action widget with image and button
- “Testimonial” widget. A vertical CTA widget that can be used on full-width sections. Includes image, text and button. Not just for testimonials
- Overlay widget to use on the full width home page with image backgrounds
- Built in Announcement bar that’s easy to set up
New Home Page Style
The static home page template for Bel Canto includes full width sections that you can add a background color or background image to.
Subscribe Page Template
I’ve created a new page template that can be used as a special Subscribe page for your email list. You can easily add a full screen background and just add your email widget to the page widget area and you’ve got a beautiful, custom style page to help grow your email list.
In addition to a custom logo for the Bright demo, I’m including a pack of blog graphics to help you customize your site:
- 4 post image templates (see Bold demo)
- Circle + icon home page buttons
- Circle image template for testimonials & profile widget
- Computer screen graphic
Same Old, Same Old
In additional to all the new features, I’ve kept all the most popular blog features from our other themes, including:
- 18 blog post layout styles
- Unlimited Lookbook pages
- WooCommerce compatible
- Special Category Archive page
- Blank Landing Page
- 3 columns footer area
- Full width footer area
- Customizable colors
- Add your own logo
- 3 menu locations
- Choose from 700+ Google fonts
- One-click demo imports
- And more!
Off the Hook
This theme really is crazy awesome. It was a real labor of love and sometimes I wanted to pull my hair out because of it. But I’m super happy with how it’s turned out. It’s a design that a lot of Infopreneurs and bloggers are looking for but without the price tag of a custom site.
This theme requires the Genesis Framework. I will be building a Standard WordPress Infopreneur theme eventually too.
Show me the pretty
All right, here are the links to the demo sites, which I call The Bold (default), The Bright and The Beautiful.
All 3 of theses demo styles will be available as One-Click demo imports.
I plan on releasing Bel Canto at the beginning of April. The cost will be $49 and it will be available here, on Etsy and Creative Market.
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