*This post contains affiliate links. Disclaimer.
Thinking about starting a blog? Great! Thinking you want to start a blog on Blogger? That’s awesome! Let me explain why Blogger is a great place to start a blog.
Starting a blog is a bit confusing and scary if you’re new to the blogging game.
So, here you are, ready to start a blog but you’re totally confused about all the blogging platforms out there: Blogger.com, WordPress.com vs. WordPress.org, Squarespace, etc., etc., etc.
There are a lot blogging platforms available today. In this article, we’re going to look at some reasons why you should start a blog on the 2nd most popular platform in America today, Blogger.com.
Let’s address the issue of cost first.
When you’re starting off as a new blogger, cost is often a HUGE concern. You don’t want to sink a ton of funds into a blog at first.
Well, starting a blog on Blogger.com is FREE. Yes, I said FREE.
Blogger is what is called a hosted blogging platform. This means they host your blog on their servers. There are some benefits to this that we’ll discuss further below. But the main thing is that Blogger hosts your blog on their servers for FREE. Did I mention it’s FREE?
A caveat of this is that your site will be hosted on one of their subdomains with a link that looks like: myblog.blogspot.com.
Many bloggers believe that having your own custom domain is a must. Well, the good news is, you can use a custom domain on Blogger along with their free hosting and it doesn’t cost much at all.
If you want to blog with the big girls and boys, a custom domain really is a must.
If you’re using a hosted blogging platform like Blogger.com or WordPress.com, your blog is hosted on a subdomain by default that looks something like: myblog.blogspot.com or myblog.wordpress.com.
But you can easily purchase a custom domain and direct it to your hosted Blogger.com blog.
Blogger.com even offers to let you purchase a domain through Google Domains. While this might seem like the easiest option, I DO NOT recommend this option.
The advantage of using an outside domain registrar is that if you ever migrate your blog to another platform, it will be easier to 1. build a staging site on your new platform and painlessly re-direct your domain with zero down-time. And 2. I’ve heard transferring a domain away from Google Domains can be a huge pain.
But the point is, you can easily purchase a domain for less than $20 per year and use it with your FREE Blogger.com blog.
Customizing Your Blog
By default, Blogger.com blogs come with some, frankly, kind of ugly blog themes that you can use for free. (OK, some of the newer themes aren’t so bad, but the orange one? Ug-ly!)
But the good news is that Blogger allows you to upload any blogging theme you want.
This means you can snag an amazing blog theme from an outside source and easily upload it onto your Blogger site.
One caveat about purchasing a paid theme versus a free theme is that you’re generally going to get better support with a paid theme. Most seller offer good theme support and setup help (like our setup videos that come with each theme!). Paid themes range from $5 – 59 USD. You can also often hire the theme seller to setup the theme for you at a price.
When purchasing a paid theme, always:
- Check out the demo site including on mobile devices like your phone.
- Read all the details in the theme listing.
- And don’t be shy about contacting the seller with questions.
Many of the better paid themes offer a slew of customization options that will allow you to take their pre-made them and make it truly unique. For example, our themes allow you to upload your own custom logo and customize the colors and fonts without any coding required.
Make Money with Your Blog
If your plan is to make money through ads, affiliate links, product sales, etc., Blogger is actually a great place to get started because they are very open with their ad policy.
WordPress.com is very restrictive with ads. They only allow you to use their own WordAds program and you have to subscribe to one of their more costly plans, have a custom domain and have pretty high traffic volume to be eligible for WordAds. They do allow you to use affiliate links as long as they are consistent with your content and not SPAMMY. You can also create payment buttons if you subscribe to one of their more costly plans.
However…however, Blogger.com is really open with ads. You can use AdSense once your site meets the eligibility requirements, whether you have a custom domain or not.
You can also use outside ad networks like PopAds, Propellerads, Revenue Hits and many more.
You can also use affiliate links freely and even easily add your own shop using an app like ecwid, Selz or Shopify buttons.
Selling e-courses is popular right now and you can easily integrate your site with systems like Teachable and Thinkific.
Bottom line, for a FREE blog platform, Blogger.com is by far the easiest and most open to monetize and make money from your blog right from the get go.
When starting a blog, many people ask questions like:
- “How stable is this platform?”
- “Will it be here 5 or 10 years from now?”
- “What company owns the platform?”
- “Do they provide regular support?”
- “Where are things headed for this platform in the future?”
Asking these questions about Blogger gets you some very positive answers.
Blogger has been around since 1999 when it was original created as Blogspot (hence all blogs having a blogspot.com domain).
Blogspot was purchased by none other than Google in 2003. Google has been updating Blogger with frequent coding support and working hard to make Blogger a stable and prosperous platform going into the future. Every day millions of people view tens of thousands of sites driven by the Blogger platform. While this may not be the lion’s share, it is certainly a vibrant and growing space for you to start your own blog.
In recent times, Google has introduced great new features to Blogger like HTTPS support and new native widgets. They also provide a support forum that is very active. You can also find lots of dedicated Blogger users who share tutorials and tips online.
Since Google and Blogger handle all the behind-the-scenes maintenance of your blog, you don’t have to worry about security issues and updates like other platforms.
You just do your blog thing and let Blogger and Google worry about security, maintenance updates and more. This is one of the huge advantages of using a hosted blogging platform.
Easy to Use
Let’s face it, most of us are not web developers.
Even if you know some HTML and CSS, digging into your blogs code can be intimidating.
With Blogger, you never need to get your hands dirty with code. Their Template Designer (or Customizer, as it’s sometimes called) makes it easy to customize your blog with a few clicks.
Their blogging Dashboard is also simple and compact. Blogger has just the right number of features to run your blog without being overwhelming. We see some Blogger.com users migrate to other, more complicated blogging systems and immediately regret it.
Practically everything that you can or will do with your Blogger website starts with the menu on the left of your screen. Having all of your options start from a simple menu like this streamlines operation and makes everything more simple and easy. Compared to other systems getting used to the Blogger interface is a breeze.
Currently, Blogger supports a broad range of languages and makes it dead simple to choose your language.
Blogger also has native support for things like EU cookie notices, etc.
Things to Consider When Choosing Blogger
For full disclosure, I want to cover who Blogger is best for. There are some cases when Blogger might not be just right for you.
You should start your blog on Blogger if:
- You’re new to blogging and want a system that’s easy to use.
- You don’t want to mess with security, updates and maintenance on your site.
- You want to be able to make money with your site and want the freedom to use the ad networks you choose.
- You want a robust blogging platform that has plenty of features without being overwhelming.
- You want a blog that you can customize without having to learn to code.
- You’re okay with a platform that favors simplicity over a glut of features, keeping in mind that it’s easy to extend Blogger using many 3rd party apps and services when it comes time to expand.
You should choose another platform if:
- You want a complex site with tons of features built right into the blogging system like a built in shop, LMS or more.
- You don’t mind a more complex system and steeper learning curve.
Sum It Up
In conclusion, Blogger offers a stable, vibrant, well-supported, easy to use, FREE, monetizable Blogging platform available for all manner of websites. Create your dream blog today!